Next film 12 October 2026
Coming soon
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( Storytelling )
Every frametells a story.
Story comes first. Live production, real sets and in-camera craft, so anything you imagine can be filmed.
Creative production — Film & Photography
Ideas becomeunforgettablestories.
A full-service creative production company for high-end commercial film and photography — from first idea to final frame.
Talk to usLondon×Los Angeles×Mexico City
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( Work )
Our next film is coming.
( Studio )
Create work that moves people.
Our team brings together backgrounds across entertainment, film, commercial production and international creative industries, combining experience shaped across Europe, Latin America and beyond.
We believe in curiosity over convention, collaboration over ego and finding a way where others see limitations.
01Director · Co-CEO
Director · Co-CEO
Willy Luckett
Willy has built his career across some of the world’s most recognised productions, including Wicked, Hairspray, Saturday Night Fever, Starlight Express and many more. With a background spanning performance, direction/choreography and live entertainment, he brings a cinematic, emotionally driven approach to creative leadership at Valuckett — combining storytelling, bold ideas and meticulous execution to create work that audiences remember.
02Executive Producer · Co-CEO
Executive Producer · Co-CEO
Luis Ruben de Valadéz
Luis Ruben de Valadéz is an award-winning philanthropist, financier, and legal executive whose career spans private equity, film/TV, and law. He currently serves as Director of Development at PPA, Founding Partner of Valmonde Capital, Co-CEO of Valuckett, and heads bilateral relations at the London-Mexico Chamber of Commerce. His work as a producer includes GLAAD-funded documentaries and film and television productions filmed across Mexico City, Madrid, and Los Angeles.
( How we work )
From start to finish.
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Idea / Concept
We sharpen the brief into a clear idea, a treatment and a look worth chasing.
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Pre-production
Budget, schedule, casting, locations and permits, all locked before anyone calls action.
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Shoot
A calm, well-run set where everyone in front of and behind the camera can do their best work.
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Post & delivery
Edit, grade, sound and finishing, delivered in every cut and format you need.
( Studio offer )
From the thinking to the finished film.
I
Creative Advisory
Occasional creative direction and campaign thinking.
- 4 strategy sessions / month
- Concept support & moodboards
- 1 mini treatment / month
II
Creative Partner
Valuckett becomes your ongoing creative department.
- 8 creative sessions / month
- Creative direction & storytelling
- Casting & shoot planning
III
Embedded Studio
Your retained creative team, end to end.
- Monthly campaign concepts
- Director recs & production oversight
- First access to production bookings
IVPer project
Production
A single commercial or stills shoot, end to end: bidding and budgets, crew, casting, locations, equipment, post-production and delivery.
Enquire → ( English / Español )
One team. Two languages. Two markets.
Native in English and Spanish. Your campaign is made for both audiences from day one, not translated afterwards.
Ideas become unforgettable stories. / Ideas que se vuelven historias inolvidables.
( Locations )
Three cities, one studio.
Crews, casting and post across Europe and the Americas — always awake somewhere.
01 — LDN—
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London
02 — LA—
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Los Angeles
03 — CDMX—
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